QUINTO
The Pentawards, which celebrates excellence in packaging design worldwide, served as the starting point for the creation of QUINTO.
QUINTO is a non-alcoholic cider brand inspired by shared experiences and collective moments. Rooted in Spanish cultural references, the concept draws from traditional mosaic tiles, where individual fragments come together to form a vibrant and unified whole. This idea reflects how the drink brings together flavours, people, and occasions, positioning the brand as a symbol of connection and togetherness. By introducing the notion of a “fifth season,” QUINTO represents a time beyond routine, moments that are intentionally created, shared, and remembered.
Credits: Salah Diaa [Lead Designer], Sarah Kai [Strategist], Asha Altemus [Creative Director], Debaditya Naha [Type Designer], Vitaliy Bychkov [Motion Designer]
Design Development
The design was developed through an iterative process, refining composition, colour, and typographic hierarchy to establish a cohesive packaging system. I led the visual identity, designing the logo and defining the typographic and graphic language of the brand. My role centred on translating the concept into a clear and consistent system across all outputs.
