Feel The Story
Developed during my MA at University of the Arts London, Feel the Story was created in response to the Penguin x Monotype D&AD New Blood brief. The project is a multisensory storytelling experience that explores how narratives can be physically and emotionally felt beyond traditional visual communication. Blending sensory interaction, emotion-driven design, and immersive storytelling, the project challenges conventional ways audiences engage with stories. The project was awarded a D&AD New Blood Award, recognising its innovative creative direction and execution.
Credits: Salah Diaa [Designer Lead], Sayaka Miyashita - [Strategist Assistant, Creative Director], Prawee Sripornsawan - [Project Manager], Edith Tacen - [Technical Creative Assistant], MP Bonnot - [Strategist Lead, Technical Creative Lead]
Project link: Feel the Story – D&AD New Blood Archive
Each letter evokes the calming rituals and materials of reading. The tactility transforms typography into something readers can feel physically trace and explore.
Type made for the sense of touch
