Award-winning graphic designer based between London and Cairo, specialising in branding, editorial, and visual identity systems.

Holding an MA in Graphic Branding & Identity from UAL, I build brands that are visually distinctive, culturally relevant, and strategically grounded. My work spans identity design, editorial, campaigns, and art direction across print and digital platforms.

For me, branding is about more than visuals, it’s about shaping perception and creating experiences that connect with people in meaningful ways. I’m drawn to thoughtful concepts, refined execution, and work that feels both contemporary and enduring.

Every project is approached with clarity, curiosity, and strong attention to detail, creating identities designed not only to stand out, but to last.

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