HOKI POKE
Hoki Poke is a bold and contemporary brand identity created to introduce the poke food concept to Egypt. Inspired by Hawaiian culture and tropical energy, the design balances authenticity with modern appeal, resulting in a versatile identity that works seamlessly across digital, packaging, and signage. Developed to capture attention and build recognition in a niche market, the brand positions Hoki Poke as fresh, approachable, and globally relevant.
The process..
Cultural inspiration played an important role in the process. The visual language draws from Hawaiian roots and tropical energy, carefully avoiding overused motifs to ensure authenticity and originality. The result is a brand mark that feels globally relevant yet locally adaptable.
From a commercial perspective, the logo is highly versatile, designed to perform across multiple applications—from digital platforms and social media to packaging, uniforms, and large-scale signage. Its clear readability and adaptability make it a powerful asset for a growing food brand looking to stand out in a competitive market.
